The SFA timeline: 60 years of innovation

For more than 60 years, the companies of the SFA Group have been working to provide professional and private individuals with ever greater sanitary comfort in their daily lives. They offer them much more than technological know-how; they offer inventive, reliable and easy-to-implement solutions. A state of mind and a way of doing things that in 1958 resulted in the launch of the first Sanibroyeur. An ingenious idea that continues to revolutionise interior design around the world. This mastery of pumping solutions has been deployed over the years, providing valuable help in a wide variety of sectors. 

Today SFA has design and production expertise in 4 main synergetic areas:

  • Water treatment equipment and solutions
  • Pumps and pumping stations for industrial projects
  • Pumps and sanitary macerators for home use
  • Equipment for showers, whirlpool bathtubs and spas

From 1958 until today

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format / 

Launch of new CI

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format / 

Launch of new CI

The essential elements of the SFA Group brand that makes it different

OUR PURPOSE:

Designing and manufacturing domestic and professional solutions wherever water flows.

OUR VISION & AMBITION:

Based on industrial and design expertise in pump and bathroom solutions, deploy a specific culture of well-being across all markets as best practice.

OUR POSITIONING:

Global Group, supplier of all-round inventive solutions. Quality and value for money solutions.

Inventiveness: A key part of our DNA

The hallmark of the SFA Group. This value combines creativity, pragmatism and smartness, encapsulating our ability to identify and offer simple but ground-breaking solutions. Inventiveness is an intellectual prowess exemplified by our Group. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.

SFA Group and its Values

The 60 years of our Group's history have enabled it to become what it is today and its vision for the future is based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.

Inventiveness

The hallmark of the SFA Group.

This value combines creativity, pragmatism and smartness, encapsulating our ability to identify and offer simple but ground-breaking solutions. Saniflo, Sanifloor, Sanicompact, the air system in balneotherapy and our shower assembly systems are but a few examples of our inventiveness.

Comfort

Our products provide you with all possible comfort

Sanitary comfort, from the bathroom to all the water circulation in homes, buildings or boats, guides the development of all our products.

Quality

We offer you the best quality on the market

The R&D department and our French factories develop and manufacture products with one of the lowest after-sales problem rates in their category.

Simplicity

Our products are easy to install

From the implementation of our products to their daily use, we do our utmost to make our signature “it’s SFA and it's easy" a reality.

Loyalty

… in the relationship

Whether in our dealings with our distributors or with our end customers, we establish a relationship of trust that has been binding our Brand since 1958.

Reliability and trust

"Strong partner since 1958"

There is no programmed obsolescence in our product ranges, they are designed to last a long time: the long-life of our Sanibroyeur is proof of this.